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Apple’s iPhone 17 Launch in China Pivotal Amid Market Challenges

Apple’s iPhone 17 Launch in China Pivotal Amid Market Challenges

Published:
2025-09-19 07:51:02
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BTCCSquare news:

Apple's iPhone 17 launch today marks a critical moment for the tech giant, particularly in China, its second-largest market. Early demand for the Pro Max model—priced at 9,999 yuan—has been strong, driven by design upgrades and improved battery life. Analysts project it will dominate sales in the series.

China's smartphone market presents a steep challenge. Domestic rivals like Xiaomi and Huawei are gaining ground, with Apple's market share slipping to 12%. iPhone shipments fell 6% in early Q3, yet analysts forecast an 11% rebound in H2 sales. The Sanlitun store in Beijing saw 300 customers queue for pre-orders, signaling resilient demand for premium models.

|Square

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